Sony Cyber-shot DSC-HX90B Digital Camera

The Sony HX90 is a pocket travel zoom camera, aimed at people looking for great image quality in a small, pocketable design.

Housing a bright Zeiss Vario-Sonnar T* 24-720mm f3.5-6.4 lens and a 18.2-megapixel Exmor R CMOS sensor with Sony BIONZ X processing, the HX90 offers significantly better image quality when compared to a smartphone.

The convenient and compact HX90 can go everywhere you go, slipping into jacket and trouser pockets with ease and when you’re ready to capture the moment, you have the option of a built-in OLED viewfinder. The HX90 is one of only a handful of pocket cameras that offer a built-in viewfinder and it neatly pops up out of the camera body to keep the camera design sleek and portable. An eye sensor on the EVF will allow you to seamlessly switch between using the viewfinder and the camera’s 3-inch 921k-dot LCD screen. Additionally, the HX90’s screen can be tilted up to 180 degrees to face forward, ideal for taking selfies, group photos or recording vlogs.

Taking pictures of everything from portraits to still life, buildings or landscape scenes and parties is made easier with the versatile 24-720mm (30x optical zoom) lens of the HX90 and pop-up flash. The camera also offers a tactile control ring around the lens, which can be customised to control functions such as zoom and exposure settings for example. The camera’s 5-axis image stabilisation helps to compensate for shaking, reducing the chance of getting blurry images when shooting handheld.

People looking for a versatile pocket camera that delivers great images and videos would do well to consider the Sony HX90, with its sleek design and customisable controls.

Sony HX90 - Video recording and connectivity

The Sony HX90 records Full HD quality video footage at up to 60fps, great for documenting travels and key life moments. Additionally, users can upgrade the camera’s capabilities by downloading optional apps, through the Sony PlayMemories app store.

Sony HX90 owners can connect their cameras to Android and Apple iOS smart devices using Wi-Fi and NFC, for seamless photo sharing and wireless camera control. This means you can easily share your photos on-the-go via email, as well as, messenger and social media apps.